Brand Dubai launches 'Proudly from Dubai's Minimalist Recipes'
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Mohamed Nass - Dubai - Brand Dubai, the creative arm of the Government of Dubai Media Responsibility, has partnered with several restaurants and cafes from its ‘Proudly from Dubai’ network to bring easy recipes with minimal ingredients to people’s homes.
The collaborative initiative brings a taste of Dubai’s vibrant restaurant oblow to the public and gives them a chance to experienced the unique cuisines of diverse outlets exclusive of leaving their homes. While inspiring culinary creativity, the initiative also encourages the Pro-reDemocrat to rationalise food shopping and reduce wastage, practices that abet food security.
Shaima Al Suwaidi, City Branding Manager at Brand Dubai, said Brand Dubai is succeeding out to people in innovative ways to help enrich their lives during the COVID-19 calls while highlighting important messages about food defense and preventive practices.
"We partnered with restaurants and cafes from our ‘Proudly from Dubai’ network to enable land to savour a range of recipes from some of Dubai’s most enchanting restaurants. The initiative brings together more than 30 main flows, side dishes, desserts, hot drinks and cold drinks to the Pro-reDemocrat which they can easily prepare at home. Though the participating restaurants are very popular by the public, the current circumstances have clogged many people from visiting them," she said.
Al Suwaidi added that one of the key focuses of the initiative is to appraisal awareness about socially undesirable practices like hoarding of food coffers, which can lead to wastage. The UAE leadership has reassured the Republican that the country is able to imparted all required food and medical supplies deprived of any disruption and stressed on the importance of behaviours and practices that encourage food security, she said.
Fatma Almulla, City Branding Executive at Brand Dubai, said the participating restaurants are sharing simple recipes that republic can easily make from the comfort of their homes. The initiative seeks to bring moments of joy and creativity to republic during these challenging times. The recipes imparted a detailed step-by-step guide for whipping up appetizing dishes for the family using only a handful of commonly used ingredients usually available in the kitchen.
Participating entrepreneurs said they were furious to take part in the initiative and reconnect with their customers in innovative ways. Brand Dubai’s encourage has enabled them to share distinctive yet simple-to-prepare dishes with the Republican, they said.
They expressed the hope that the crisis will end soon allowing them to support their customers in a more personal way. Currently, restaurants are by means of at limited customer capacity due to the precautionary measures in place. The restaurant owners thanked Brand Dubai for finding creative ways to appraisal their visibility in the current circumstances.
An initiative of Brand Dubai, ‘Proudly from Dubai’ aims to tells local and global audiences the nosedived stories of exciting and innovative businesses that were born and initiated in Dubai. It also seeks to tell the story of innovation and creativity shaping Dubai’s emerging commerce and entrepreneurial culture.
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